The two major Advantages to merchant
1. Tie marketing effort directly to a lead or sales.
2. The merchant pays only for results.
The two major Advantages to affiliate:
1. Additional source of revenue for affiliate who also sells products/services
2. Primary source of revenue for affiliate who offers entertainment or information
Two Approaches to Operating a Successful Affiliate Marketing
1. Acquire a huge and affiliate membership. e.g. The Amazon associates programs have over 1 million members as diverse as:
- RVPart - Sells parts for recreational vehicles and motor homes.
- Dilbert - Site for view cartoons, play games, send electronic greeting cards etc
- Books for Managers - Site for business reviews and lists of the currant top-selling business-related books provided by Business week, The New York Times, the Wall Street Journal, USA Today, and other publications.
- HaperCollins - Its site to promote its authors and their books. However, like many book publishers. HaperCollins sells its books through bookstores and not directly to the public.
2. Acquire a smaller number of highly effective affiliates that have a high volume of website traffic and offer web page content, products and services that are directly related to the merchant's products and services.
Affiliate Programs as a Revenue Source
Participating in an affiliate program and then getting the most out of your participation involves:
- Selecting the appropriate merchant and affiliate program for your e-business
- Understand the terms of the affiliate agreement
- Add custom links to merchant's site from affiliate Web pages
- Build traffic at affiliate site to increase click-troughs to merchant site.
Understanding the Affiliate Agreement
The affiliate agreement created by the merchant and agreed by the affiliate, defines all aspects of the affiliate program and typically includes:
- Types of Web sites merchant will accept into the affiliate program
- Types of links allowed and guidelines regarding their use.
- Schedule and payments terms of fees and commissions
- Terms of usage of merchant logo, name and web content
- Technical specification that your web site must meet, if any
- Restrictions on types of content that may appear on affiliate sites
- Requirements for compliance with all government laws, ordinances, rules, and regulations.
Affiliate Tracking Systems
- Allow merchant to control how it credits click-throughs
- Monitor window of time in which affiliate can get credit for a click-through
- Record and store affiliate information
- Provide commission/fee reports
Affiliate management networks
An affiliate management network is a third-party entity that recruits affiliates, manages the registration process, tracks and properly credits all of the fee and commissions and arranges for payment. In return for these services, the affiliate management network collects from the merchant a percentage of each referral transaction's fee or commission-perhaps as much 30 percent.
Well-established affiliate management networks: Example: Commission Junction, LinkShare Affiliate tracking technologies
To achieve this we develop a strategic online relationship with advertisers to improve the creation, management, and analysis of online marketing and sales activities. These activities are supported by a scalable and reliable tracking technology. Keeping track of the click-throughs and properly crediting the affiliates is a complex programming task. Companies such as BeFree and ClickTrade sell software that automatically monitors and credits all followed links resulting in a sale. Note that ClickTrade was acquired by Microsoft and is now co-branded as part of Microsoft bCentral.
Some tracking technologies are following:
- Custom links containing affiliate information or affiliate and merchant information
- Tracking cookies
- Third-party tracking software
- Application service provider tracking service
- Sub Domain tracking
- Database record matching.
Affiliate Marketing Risks and Challenges
Affiliate marketing is not without certain risks and challenges primarily form unethical affiliates and the negative perceptions online consumers have about tracking technologies.
Unethical Affiliates
- Cookie stuffing - Multiple cookies placed on visitor's hard drive during a single visitor affiliate site.
- Spyware - General term used to describe software that has been installed on a personal computer without the owner's permission, its unknowingly download and install spyware when you download games, screensavers, freeware utilities and so forth.
- Parasiteware - Redirects affiliate links and Replaces content of existing tracking cookies
- Spammers - Merchant is responsible if affiliates use spam to promote sites
- Negative perception of tracking cookies - Many consumers install and use blocking software which includes Block tracking cookies and Delete tracking cookies.
Why Affiliate Marketing Is Profitable for E-Business
If you have been considering an affiliate marketing venture, there are some very good reasons why you should go with this method of generating recurring revenue. Here are some of the ways that affiliate marketing can be a lucrative means of creating income that will be stable and allow you to grow exposure over time.
- One of the first advantages of affiliate marketing for the new entrepreneur is that the startup cost is very low. Most companies that offer affiliate marketing programs do not require any type of monetary investment on the part of the affiliate.
- The second expenses are limited to what you have to pay to connect with the Internet, the software you may need to load on your computer, and a web site where the ads associated with the affiliate marketing program can be placed. With web site hosting such an inexpensive service these days, setting up your own web site for the affiliate ads will be a breeze.
- Another reason that affiliate marketing is such a moneymaker is the fact that there are so many different types of ways to set up the program. You can go with the pay per click option, which works out great when it comes to promoting special offers. Ads that lead to product review sites often are a way to allow product users to go through your portal and leave comments on the items they purchase.
Source by ezinearticles.com
1. Tie marketing effort directly to a lead or sales.
2. The merchant pays only for results.
The two major Advantages to affiliate:
1. Additional source of revenue for affiliate who also sells products/services
2. Primary source of revenue for affiliate who offers entertainment or information
Two Approaches to Operating a Successful Affiliate Marketing
1. Acquire a huge and affiliate membership. e.g. The Amazon associates programs have over 1 million members as diverse as:
- RVPart - Sells parts for recreational vehicles and motor homes.
- Dilbert - Site for view cartoons, play games, send electronic greeting cards etc
- Books for Managers - Site for business reviews and lists of the currant top-selling business-related books provided by Business week, The New York Times, the Wall Street Journal, USA Today, and other publications.
- HaperCollins - Its site to promote its authors and their books. However, like many book publishers. HaperCollins sells its books through bookstores and not directly to the public.
2. Acquire a smaller number of highly effective affiliates that have a high volume of website traffic and offer web page content, products and services that are directly related to the merchant's products and services.
Affiliate Programs as a Revenue Source
Participating in an affiliate program and then getting the most out of your participation involves:
- Selecting the appropriate merchant and affiliate program for your e-business
- Understand the terms of the affiliate agreement
- Add custom links to merchant's site from affiliate Web pages
- Build traffic at affiliate site to increase click-troughs to merchant site.
Understanding the Affiliate Agreement
The affiliate agreement created by the merchant and agreed by the affiliate, defines all aspects of the affiliate program and typically includes:
- Types of Web sites merchant will accept into the affiliate program
- Types of links allowed and guidelines regarding their use.
- Schedule and payments terms of fees and commissions
- Terms of usage of merchant logo, name and web content
- Technical specification that your web site must meet, if any
- Restrictions on types of content that may appear on affiliate sites
- Requirements for compliance with all government laws, ordinances, rules, and regulations.
Affiliate Tracking Systems
- Allow merchant to control how it credits click-throughs
- Monitor window of time in which affiliate can get credit for a click-through
- Record and store affiliate information
- Provide commission/fee reports
Affiliate management networks
An affiliate management network is a third-party entity that recruits affiliates, manages the registration process, tracks and properly credits all of the fee and commissions and arranges for payment. In return for these services, the affiliate management network collects from the merchant a percentage of each referral transaction's fee or commission-perhaps as much 30 percent.
Well-established affiliate management networks: Example: Commission Junction, LinkShare Affiliate tracking technologies
To achieve this we develop a strategic online relationship with advertisers to improve the creation, management, and analysis of online marketing and sales activities. These activities are supported by a scalable and reliable tracking technology. Keeping track of the click-throughs and properly crediting the affiliates is a complex programming task. Companies such as BeFree and ClickTrade sell software that automatically monitors and credits all followed links resulting in a sale. Note that ClickTrade was acquired by Microsoft and is now co-branded as part of Microsoft bCentral.
Some tracking technologies are following:
- Custom links containing affiliate information or affiliate and merchant information
- Tracking cookies
- Third-party tracking software
- Application service provider tracking service
- Sub Domain tracking
- Database record matching.
Affiliate Marketing Risks and Challenges
Affiliate marketing is not without certain risks and challenges primarily form unethical affiliates and the negative perceptions online consumers have about tracking technologies.
Unethical Affiliates
- Cookie stuffing - Multiple cookies placed on visitor's hard drive during a single visitor affiliate site.
- Spyware - General term used to describe software that has been installed on a personal computer without the owner's permission, its unknowingly download and install spyware when you download games, screensavers, freeware utilities and so forth.
- Parasiteware - Redirects affiliate links and Replaces content of existing tracking cookies
- Spammers - Merchant is responsible if affiliates use spam to promote sites
- Negative perception of tracking cookies - Many consumers install and use blocking software which includes Block tracking cookies and Delete tracking cookies.
Why Affiliate Marketing Is Profitable for E-Business
If you have been considering an affiliate marketing venture, there are some very good reasons why you should go with this method of generating recurring revenue. Here are some of the ways that affiliate marketing can be a lucrative means of creating income that will be stable and allow you to grow exposure over time.
- One of the first advantages of affiliate marketing for the new entrepreneur is that the startup cost is very low. Most companies that offer affiliate marketing programs do not require any type of monetary investment on the part of the affiliate.
- The second expenses are limited to what you have to pay to connect with the Internet, the software you may need to load on your computer, and a web site where the ads associated with the affiliate marketing program can be placed. With web site hosting such an inexpensive service these days, setting up your own web site for the affiliate ads will be a breeze.
- Another reason that affiliate marketing is such a moneymaker is the fact that there are so many different types of ways to set up the program. You can go with the pay per click option, which works out great when it comes to promoting special offers. Ads that lead to product review sites often are a way to allow product users to go through your portal and leave comments on the items they purchase.
Source by ezinearticles.com
1 comments:
nice tips for make money on affiliate
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