What is This Sweet Spot Exactly?
First, this depends on the goal of your affiliate marketing campaign. For most companies there are 2 main targets that are zeroed in on:
1. Building Your Brand
2. Making a Ton of Profits
Making a Ton of Profits for your Affiliates.
Hitting the sweet spot involves all three of these targets. I've seen a lot of companies start an affiliate program and generate a bunch of leads, and just dump their affiliates without even a care. If you do this you will miss out on a ton of money that could have been made.You have to understand what affiliate marketing is really all about, and having been on both sides of the table (meaning I have ran affiliate programs for my business, and have also been a publisher selling affiliate products) I know exactly what needs to be achieved for both to have success.
So How Do You Structure an Affiliate Program?
•First, it's all about the commission.
•Second, is cookie duration.
•besides the cookie duration
•Fourth, pay your commissions on time
More Advanced Affiliate Marketing Tips For The Advertiser
So what's the point of making sure all this happens? Why is it important to make sure your affiliates are happy? Well here's some stuff that will really put you above the competition. I'm all about giving great content in my articles, so here's some juicy stuff for you.
Making Outstanding Affiliate Offers
Anyone can recruit a bunch of affiliate marketers, slap up a good offer following the basics that i listed above and you'll make a bunch of sales, but will they make your business explode overnight? Probably not. It's where you take it from here that will depend on how much success your affiliate program will be. After you (or your affiliate manager) has started generating affiliates, contact them.
Typical Multi-Product Website Affiliate Offers
You want to work closely with a few select individuals that responded to that email that you sent to them about working with them personally. Depending on your business structure, there are a few directions you can go from here. First I want to talk about your standard multi-product website. Let's say you sell furniture online and really want to get your business to explode. Instead of just giving coupons to your affiliates you want to try to get your affiliates to promote different categories or even a specific product in ways that aren't possible through your site.Example: Your affiliate is promoting the Super Deluxe Bed. For his customers you allow him to have an exclusive offer (or allow him to say it's exclusive) for this bed, and that the only way they'll get this exclusive offer is if their customers buy through him.
Exploding Your Business With Affiliate Marketing
These are things that will get your business to literally explode but something you can't do alone. If you did this on your site for every product or category you would come off as too salesy, or too pushy. I mean think about it, if every product bought got the same special bonus it wouldn't be special any more, or if everything is listed as "limited quantities available" you'd seem more like a business that can't manage it's stock rather than one that's giving people an "exclusive limited offer".
Information Product Website Affiliate Offers
For an Information / Digital Download type of site, you can use the same techniques as above. Work with your affiliates to allow them to offer something unique specifically for their customers.
Making a Profit Selling at a Loss
Remember way up at the top of this article when I mentioned sometimes you can have an affiliate program where you can actually take a loss up front on the first sale? Well I want to get into that here a bit like I promised. You see, making that first sale is what is crucial to your affiliate marketers, it's what gets their motor going.
Building Your Brand With Affiliate Marketing
Throughout this whole affiliate program process remember your targets. You now know how to make a ton of money for yourself and your affiliates, but don't you dare forget about that brand! You must build your companies brand in with the affiliate marketing process.
Source by ezinearticles.com
First, this depends on the goal of your affiliate marketing campaign. For most companies there are 2 main targets that are zeroed in on:
1. Building Your Brand
2. Making a Ton of Profits
Making a Ton of Profits for your Affiliates.
Hitting the sweet spot involves all three of these targets. I've seen a lot of companies start an affiliate program and generate a bunch of leads, and just dump their affiliates without even a care. If you do this you will miss out on a ton of money that could have been made.You have to understand what affiliate marketing is really all about, and having been on both sides of the table (meaning I have ran affiliate programs for my business, and have also been a publisher selling affiliate products) I know exactly what needs to be achieved for both to have success.
So How Do You Structure an Affiliate Program?
•First, it's all about the commission.
•Second, is cookie duration.
•besides the cookie duration
•Fourth, pay your commissions on time
More Advanced Affiliate Marketing Tips For The Advertiser
So what's the point of making sure all this happens? Why is it important to make sure your affiliates are happy? Well here's some stuff that will really put you above the competition. I'm all about giving great content in my articles, so here's some juicy stuff for you.
Making Outstanding Affiliate Offers
Anyone can recruit a bunch of affiliate marketers, slap up a good offer following the basics that i listed above and you'll make a bunch of sales, but will they make your business explode overnight? Probably not. It's where you take it from here that will depend on how much success your affiliate program will be. After you (or your affiliate manager) has started generating affiliates, contact them.
Typical Multi-Product Website Affiliate Offers
You want to work closely with a few select individuals that responded to that email that you sent to them about working with them personally. Depending on your business structure, there are a few directions you can go from here. First I want to talk about your standard multi-product website. Let's say you sell furniture online and really want to get your business to explode. Instead of just giving coupons to your affiliates you want to try to get your affiliates to promote different categories or even a specific product in ways that aren't possible through your site.Example: Your affiliate is promoting the Super Deluxe Bed. For his customers you allow him to have an exclusive offer (or allow him to say it's exclusive) for this bed, and that the only way they'll get this exclusive offer is if their customers buy through him.
Exploding Your Business With Affiliate Marketing
These are things that will get your business to literally explode but something you can't do alone. If you did this on your site for every product or category you would come off as too salesy, or too pushy. I mean think about it, if every product bought got the same special bonus it wouldn't be special any more, or if everything is listed as "limited quantities available" you'd seem more like a business that can't manage it's stock rather than one that's giving people an "exclusive limited offer".
Information Product Website Affiliate Offers
For an Information / Digital Download type of site, you can use the same techniques as above. Work with your affiliates to allow them to offer something unique specifically for their customers.
Making a Profit Selling at a Loss
Remember way up at the top of this article when I mentioned sometimes you can have an affiliate program where you can actually take a loss up front on the first sale? Well I want to get into that here a bit like I promised. You see, making that first sale is what is crucial to your affiliate marketers, it's what gets their motor going.
Building Your Brand With Affiliate Marketing
Throughout this whole affiliate program process remember your targets. You now know how to make a ton of money for yourself and your affiliates, but don't you dare forget about that brand! You must build your companies brand in with the affiliate marketing process.
Source by ezinearticles.com
1 comments:
good posting fro marketing this blog very good for opportunity to business
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