Let's face it, as far as advertising goes, sometimes bigger is better. Fleet trucks are no longer simply delivering products - they're delivering advertising messages as well. Some see it as the 9th form of advertising - fluid and mobile to capture the attention of a consumer constantly in motion. - the ultimate form of Guerilla Marketing. Mobile ad companies are springing up across the country and banking on the visual impact, constant motion and the sheer size of this medium to put American businesses and brands back into the ad game.Wherein out door media now reaches 96% of Americans, mobile media is rapidly becoming one of the best tools for advertisers to communicate their messages.Right now, mobile (truckside) advertising may be the most direct way to reach the nearly 150 million people that commute every business day. With outdoor advertising space at a premium, Truckside Ads serve as readily available, highly affordable advertising space and studies show that the impact ratings of mobile media trucks scored higher than all other outdoor media - combined. Depending in the market, metro trucks ads are seen by 10 -14 million pares of eyes a year.
Our Mobile Society
For many people, possibly most, the time spent in the car when they could see advertising is several times the amount of time they have to devote to traditional in-home media. (Arbitron Study)Highway travelers are probably the very best audience and the mobile-billboard ad is welcome entertainment, and there is little competition for this audience's attention as there is so little ad clutter.The increase in travel is making it harder for advertisers to reach their target with conventional advertising methods. The findings of a recent Arbitron Outdoor Media Study seem to suggest truckside advertising is the perfect answer to reaching today's consumer:According to the recent Arbitron Outdoor Media Study "media that targets vehicle drivers/passengers reach 96% of Americans weekly and outdoor media that targets pedestrian traffic reach 79 percent weekly." Among those who work full-time, 62 percent say they shop closer to home and 35 percent indicate they shop equally near home/work or shop most at work. "By examining the results of the study, marketers can identify out-of-home media that have the ability reach the working crowd, as well as gain important insight into outdoor advertising's role in the overall media mix."54% of all consumers do not watch morning TV. According to OAAA chief marketing officer Stephen Freitas, "Outdoor advertising is experiencing unprecedented growth in resources and revenue, and truckside advertising plays a key role in fueling this growth by providing advertisers an important new planning option." Over the past few years, the outdoor advertising industry has evolved into a rejuvenated media force... that's poised to compete aggressively in the 21st century media fray."Truckside advertising has the ability to target all segments of our society. The versatility and sheer impact of truckside advertising allows advertisers to capture the attention of business decision makers and consumers during part of their daily routines.U.S. marketers spent $6.3 billion last year on out-of-home campaigns, as billboard advertising is called--an 8% increase from the year before, making outdoor the second fastest-growing ad medium after the Internet. Stationary billboards work well if you can secure a great location. Truckside Ads routinely cover an area filled with hundreds of billboards in a single day. This is really the last major untapped ad medium, there's nothing else left.
Mobile Might
Mobile marketing campaigns offers better targeting and more frequency. The monthly cost of an ad trailer is around the national average cost of a static billboard. Trucks have become so much like rolling billboards that they are rated the same way in terms of impressions made, wherein all advertising media is measured in terms of cost per thousand (CPM) - truckside advertising is around $1.50 - currently the lowest in the industry.Does truckside and mobile billboard advertising really work? A surprising statistic shows that again, while outdoor media reaches over 96 percent of all U.S. consumers, most advertising media budgets only allocate it one-three percent. Wherein all advertising media is measured in terms of cost per thousand (CPM); truck-side advertising is around $1.50 - the lowest in the industry.(TV, Radio, Newspaper, Magazine, Internet, Direct Mail & Yellow Pages all rely on ads to exist...)
Source by ezinearticles.com
Our Mobile Society
For many people, possibly most, the time spent in the car when they could see advertising is several times the amount of time they have to devote to traditional in-home media. (Arbitron Study)Highway travelers are probably the very best audience and the mobile-billboard ad is welcome entertainment, and there is little competition for this audience's attention as there is so little ad clutter.The increase in travel is making it harder for advertisers to reach their target with conventional advertising methods. The findings of a recent Arbitron Outdoor Media Study seem to suggest truckside advertising is the perfect answer to reaching today's consumer:According to the recent Arbitron Outdoor Media Study "media that targets vehicle drivers/passengers reach 96% of Americans weekly and outdoor media that targets pedestrian traffic reach 79 percent weekly." Among those who work full-time, 62 percent say they shop closer to home and 35 percent indicate they shop equally near home/work or shop most at work. "By examining the results of the study, marketers can identify out-of-home media that have the ability reach the working crowd, as well as gain important insight into outdoor advertising's role in the overall media mix."54% of all consumers do not watch morning TV. According to OAAA chief marketing officer Stephen Freitas, "Outdoor advertising is experiencing unprecedented growth in resources and revenue, and truckside advertising plays a key role in fueling this growth by providing advertisers an important new planning option." Over the past few years, the outdoor advertising industry has evolved into a rejuvenated media force... that's poised to compete aggressively in the 21st century media fray."Truckside advertising has the ability to target all segments of our society. The versatility and sheer impact of truckside advertising allows advertisers to capture the attention of business decision makers and consumers during part of their daily routines.U.S. marketers spent $6.3 billion last year on out-of-home campaigns, as billboard advertising is called--an 8% increase from the year before, making outdoor the second fastest-growing ad medium after the Internet. Stationary billboards work well if you can secure a great location. Truckside Ads routinely cover an area filled with hundreds of billboards in a single day. This is really the last major untapped ad medium, there's nothing else left.
Mobile Might
Mobile marketing campaigns offers better targeting and more frequency. The monthly cost of an ad trailer is around the national average cost of a static billboard. Trucks have become so much like rolling billboards that they are rated the same way in terms of impressions made, wherein all advertising media is measured in terms of cost per thousand (CPM) - truckside advertising is around $1.50 - currently the lowest in the industry.Does truckside and mobile billboard advertising really work? A surprising statistic shows that again, while outdoor media reaches over 96 percent of all U.S. consumers, most advertising media budgets only allocate it one-three percent. Wherein all advertising media is measured in terms of cost per thousand (CPM); truck-side advertising is around $1.50 - the lowest in the industry.(TV, Radio, Newspaper, Magazine, Internet, Direct Mail & Yellow Pages all rely on ads to exist...)
Source by ezinearticles.com
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