How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web.How to convert your online advertising traffic into customersSo here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the "back" button if they think there's a chance--even a small chance-- they've come to the wrong web page.The Key(word) to Converting Advertisement-Clickers into Customers.How do you make absolutely sure visitors feel like they've arrived in the right place?
Make the title and first heading of your landing page (the page on which a visitor "lands" after clicking on an advertisement) the same as the headline of the advertisement that brought your visitor there. If the landing page links to a banner (image) advertisement, use the same pictures and color scheme as the advertisement.
The landing page absolutely must immediately remind the visitor of the advertisement.
Conversions: your advertising campaign's goal
The percentage of visitors who convert out of the total number of visitors who arrive at your page is the conversion rate. You do that by finding the right message to display on your landing page, and also by targeting the advertising so you are getting visitors who are most likely to convert.In order to get your visitors to convert once they arrive, you need to make sure they have a clear path to conversion from the landing page. Targeting your trafficWhat you show visitors who arrive at your site is only half the equation. The visitors themselves are the other. Generally speaking, visitors who are looking for you are the likeliest to convert, so conversion rates tend to be highest from advertising on search engines. Conversion rates tend to be lower from advertising on websites (so-called "content" or "contextual" advertising).Conversion rates are lower still on advertising on website popups, and lowest of all on so-called adware (programs that display popups on a user's computer; the people who sell this advertising often label it "targeted traffic"). Preaching to non-converting online advertising traffic A significant percentage of visitors, maybe a majority, will never just click "buy now." For visitors who simply will not be ready to convert today, give a reason to bookmark your page. Good articles. The very bottom of the page should be reserved for a conversion option for all the prospective customers accustomed to scrolling to the bottom of the page to get a quick overview.
Source by ezinearticles.com
Make the title and first heading of your landing page (the page on which a visitor "lands" after clicking on an advertisement) the same as the headline of the advertisement that brought your visitor there. If the landing page links to a banner (image) advertisement, use the same pictures and color scheme as the advertisement.
The landing page absolutely must immediately remind the visitor of the advertisement.
Conversions: your advertising campaign's goal
The percentage of visitors who convert out of the total number of visitors who arrive at your page is the conversion rate. You do that by finding the right message to display on your landing page, and also by targeting the advertising so you are getting visitors who are most likely to convert.In order to get your visitors to convert once they arrive, you need to make sure they have a clear path to conversion from the landing page. Targeting your trafficWhat you show visitors who arrive at your site is only half the equation. The visitors themselves are the other. Generally speaking, visitors who are looking for you are the likeliest to convert, so conversion rates tend to be highest from advertising on search engines. Conversion rates tend to be lower from advertising on websites (so-called "content" or "contextual" advertising).Conversion rates are lower still on advertising on website popups, and lowest of all on so-called adware (programs that display popups on a user's computer; the people who sell this advertising often label it "targeted traffic"). Preaching to non-converting online advertising traffic A significant percentage of visitors, maybe a majority, will never just click "buy now." For visitors who simply will not be ready to convert today, give a reason to bookmark your page. Good articles. The very bottom of the page should be reserved for a conversion option for all the prospective customers accustomed to scrolling to the bottom of the page to get a quick overview.
1 comments:
good article for advertising
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