•Be realistic about your initial print run. Don't be too ambitious and be saddled with lots of unsalable stock. But don't underestimate popularity either. Extra print runs frequently mean higher costs than a larger initial print run.
•Have readers finance your printing costs by obtaining orders before you print your book, even before you research and write it. Legally, you are not allowed to offer anything for sale unless adequate supplies are available. So be careful how you word your advertisement or direct mail copy. A 'pre-publication' offer is usually acceptable. Offering your book this way has other benefits, including allowing you to test the market for your book and to test the optimum price where the product is offered at different prices and response rates and profits compared. If results aren't satisfactory, you can issue refunds.
•Some writers simply do not have a head for business. If this sounds like you, have someone else concentrate on publishing and marketing your products while you devote time to writing.
•Be careful about pricing. What you charge will affect your advertising strategy and vice versa.
•Consider various printing and publishing options. Desktop publishing produces a quality look and can be introduced to most computers. For binding your products, consider the many options from saddle-stitching (basically stapling), to comb binding and heat binding (both need special equipment).
MARKETING
The most common marketing methods employed by self-publishers are direct marketing (mail order) and direct mail.Direct marketing means advertising your product in appropriate publications, using classified or display advertisements or a combination of both.Direct mail means offering your products by post, usually to prospects identified from mailing lists. These are available from various sources including competitors, other mail order and direct mail specialists and mailing list brokers.Numerous books are available to explain the basics of marketing by mail order and direct mail. Other ways to market your products.
•Press Release. A simple letter providing information about you, your book and what benefits it has for readers can generate hundreds of sales through appropriate sources. One Canadian publisher reports tens of thousands of sales for two books promoted by press release through international newspapers and magazines. Copies should also be sent to television and radio stations local and national.
•Through bookshops. This can mean negotiating wholesale terms through major outlets or offering copies on a 'sale or return' basis through independent retailers. Increase profits by holding autograph parties in larger bookshops.
•Write a course about self-publishing or organise classes, seminars and lectures. Offer your book to students and participants.
•Write articles and readers' letters about your book or its subject. Alternatively, write about something else in return for a mention for your book.
•Where appropriate, market your book through schools, colleges, book clubs, local history groups, or other appropriate organisations.
Source by ezinearticles.com
•Have readers finance your printing costs by obtaining orders before you print your book, even before you research and write it. Legally, you are not allowed to offer anything for sale unless adequate supplies are available. So be careful how you word your advertisement or direct mail copy. A 'pre-publication' offer is usually acceptable. Offering your book this way has other benefits, including allowing you to test the market for your book and to test the optimum price where the product is offered at different prices and response rates and profits compared. If results aren't satisfactory, you can issue refunds.
•Some writers simply do not have a head for business. If this sounds like you, have someone else concentrate on publishing and marketing your products while you devote time to writing.
•Be careful about pricing. What you charge will affect your advertising strategy and vice versa.
•Consider various printing and publishing options. Desktop publishing produces a quality look and can be introduced to most computers. For binding your products, consider the many options from saddle-stitching (basically stapling), to comb binding and heat binding (both need special equipment).
MARKETING
The most common marketing methods employed by self-publishers are direct marketing (mail order) and direct mail.Direct marketing means advertising your product in appropriate publications, using classified or display advertisements or a combination of both.Direct mail means offering your products by post, usually to prospects identified from mailing lists. These are available from various sources including competitors, other mail order and direct mail specialists and mailing list brokers.Numerous books are available to explain the basics of marketing by mail order and direct mail. Other ways to market your products.
•Press Release. A simple letter providing information about you, your book and what benefits it has for readers can generate hundreds of sales through appropriate sources. One Canadian publisher reports tens of thousands of sales for two books promoted by press release through international newspapers and magazines. Copies should also be sent to television and radio stations local and national.
•Through bookshops. This can mean negotiating wholesale terms through major outlets or offering copies on a 'sale or return' basis through independent retailers. Increase profits by holding autograph parties in larger bookshops.
•Write a course about self-publishing or organise classes, seminars and lectures. Offer your book to students and participants.
•Write articles and readers' letters about your book or its subject. Alternatively, write about something else in return for a mention for your book.
•Where appropriate, market your book through schools, colleges, book clubs, local history groups, or other appropriate organisations.
Source by ezinearticles.com
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