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Showing posts with label Publisher. Show all posts
Showing posts with label Publisher. Show all posts

Wednesday, 5 January 2011

Making Sense of Self-Publishing Terms

Traditional Publishing: As stated above, a traditional publisher will handle all the publishing and printing costs of the book. Authors will receive royalties for their book's sales. Throughout the twentieth century, traditional publishing was viewed as the ideal situation for authors because traditional publishers have been viewed as the gatekeepers or judges of whether a book is worthy of publication. Also, traditional publishers would market the books and authors had no risk involved in the publishing costs.Changes in the marketplace, however, have made it more difficult for traditional publishers to compete, and by extension, it is more difficult for authors to be selected for publication. While traditional publishing still provides a certain sense of legitimacy, self-publishing is a more viable option for most authors, and in many cases, it can also be more lucrative.
Self-Publishing: Self-publishing means, in a general way, that the author publishes the book himself, and he absorbs the cost of publishing the book. The advantage is that the author receives all the profit, but the disadvantage is that self-publishing has a stigma, largely because many authors have self-published poor quality books that could not compete with traditionally published books for a number of reasons from cheap paper and low quality printing to multiple typos.Self-publishing itself has its degrees of what many consider legitimate self-publishing. A true self-published book, in many people's opinions, is a book where the author oversaw the entire production from layout to printing and where the author owns the ISBN number, printing the book under his or his own publishing company's name. While "vanity," "subsidy," and "POD" are terms often used in relation to self-publishing, they are more like half-sisters of self-publishing because another publisher besides the author is involved even though the author fronts the costs.
Vanity Press: A vanity press is a publisher whom the author pays to publish his book. In the late twentieth century, horror stories were often told about authors who lost their life-savings by paying a vanity press $50,000 or some other outlandish amount to publish a book, only to have the book sell only a few copies. Deciding to self-publish by paying a vanity press was a serious risk because of the cost of publishing and a primary reason why most authors sought traditional publishers. Furthermore, the name suggests that the author was vain-believing his work was deserving of publication-even when the traditional publishers rejected his book. The term is rarely used any longer, largely because other terms have come into usage that better reflect the changes in publishing technology, which have resulted in self-publishing costs decreasing significantly.
Subsidy Press: A vanity press and subsidy press may be interchangeable terms. The difference is that the term subsidy is more commonly used now because it has less stigma. The author still pays the press to publish his book, but in the twenty-first century, the cost of publishing a book has dropped significantly due to digital or POD printing.
POD (Print-On-Demand): The self-publishing world frequently refers to POD publishers or companies, and it uses the term to mean "self-publishing companies" but POD actually means "print-on-demand." Due to new printing technology-digital printing-it is faster and more cost-effective to print a book. Until recently, books were laid out with moveable type and the process was laborious, time-consuming, and expensive, and consequently, only large print runs were made because it would have been ridiculous to spend the hours or days required to prepare the moveable type to print only one book. Modern computers in the digital age, however, now allow for "print-on-demand" which basically means if someone wants one book, it can be printed almost instantaneously. The result is that printing is faster and cheaper. Many of the smaller traditional publishers use POD.
POD Publishers or Companies: Most references to POD Publishers, besides meaning that these companies use Print-On-Demand or digital printing technology, mean that these are larger self-publishing companies that an author can pay to handle all aspects of book production. These companies are relatively cost-effective. Packages to publish a book can run under $1,000, which includes all aspects of design and layout and usually a small number of printed copies such as 10-50. The author then purchases copies of his books from the POD company, and the more copies he orders, the less he pays. The difference is that these POD companies still mark up the cost of printing the books to make a profit. They make their money selling books to authors, not in selling the author's books to the public. They still often function somewhat like traditional publishers, however, because they will sell copies directly to bookstores or book distributors, such as Amazon and Barnes & Noble, or Ingram's; these book sales result in royalty checks to the author. POD companies will also provide their own ISBN numbers and publish the book under their name rather than the author's own publishing company's name. Such companies, as stated above, are like half-sisters to both traditional publishing and self-publishing because they mix a little of both worlds.
Co-Publishing Companies: Because of the high costs of publishing, some smaller traditional publishers offer co-publishing. As usual, the traditional publisher will handle all the publishing and printing costs of the book and authors will receive royalties for their book's sales. However, the author is asked to purchase, for e.g., 500 copies of the book.
True Self-Publishing: Finally, for those splitting hairs about true self-publishing, the author who truly self-publishes will individually contract with (hopefully) an editor, someone to do layout, interior and cover design, and a separate printer. In this case, the author publishes the book with his own publishing company name he has created for himself, and he separately pays each individual entity-printer, cover design person, interior designer, editor. The author also purchases his own ISBN number and therefore has the book registered as being published by his own company. While this form of self-publishing is a bit more work, and it will probably cost an author more money upfront than using a POD company, the author will be able to print a larger number of books for less per unit (individual book), and the author will also be able to have more control over the ultimate look of the book rather than relying on a POD company, which may use more of a basic template approach to how the book looks.
Source by ezinearticles.com

Wednesday, 29 December 2010

Publishing Tips and Advice

Offer your short stories for publication in their magazines, and be sure to list your other published work if any, and thank the editor for considering your work. If you are hoping to see your book published, some publishers will want you to send them your entire manuscript, while others may only want a query letter outlining your book proposal. Some may wish to see a few chapters from the book. If you're sending a full manuscript or sample chapters, always include an S.A.S.E. (Self Addressed Stamped Envelope) bearing sufficient postage with your submission. Present a cover letter that is professional. I suggest doing a Google search for query letter to give you some examples. If you are submitting by email, make sure that you follow the guidelines on the publisher’s website.
Stories posted on websites - are they personal or published?
In some cases, magazines will consider a story posted on your website or in an open community to be published. Therefore, they will not be able to claim first rights to it and most magazines, newspapers, etc. will not accept it as a submission. This will differ from publisher to publisher, and it is a very gray area. I suggest if you are submitting work that has already appeared on the web for publication, mention in the cover letter the forums or site where the story has been posted and let the editor make an informed decision.
Simultaneous Submissions?
There is a great debate in the writing community regarding simultaneous submissions. I have had a few interesting discussions myself. Some feel that it is the only way to get published quickly; others feel that it could lead to a bad reputation for you as a writer. This is due to the fact that publisher one will invest time in to reading your manuscript, only to find later it has been accepted by another publisher. I do encourage writers who wish to use simultaneous submission to advise the editors of it in their query letters.
Look over the contract:
Many first-time writers are so excited to just be published that they sign their name on anything without fully reading the contract. I can honestly say this is one mistake that I have made. Without carefully reading over the contract, you could sign yourself into a contract where for the next seven years you are bound to it and your publisher is reaping the rewards. Do not get trapped into this loop hole. Make sure you do an in-depth check into the background of any publisher. Once you send off your manuscript, now the fun comes. You sit and wait.
How long does it take?
It could take from 8 to 10 weeks to 8 to 10 months. Don't be discouraged by rejections; every writer gets rejected. Even Steven King was rejected. One published author says every story, on average, must be submitted to 100 markets before it is accepted.
You are going to want to know about rights, like first serial rights, etc. On Today's Woman under ‘writing lessons,’ there are some great articles that cover rights. Please be sure to check them out.Getting published isn't easy. The editors get thousands of unsolicited Manuscripts a year. Don't give up. Start at the bottom and work up. I know some very talented writers who still aren't published. They've been trying for years. Writing is all about creating a name for yourself and that takes time.If you are really eager about having your book published, you may wish to consider self-publishing or POD (print on demand) publishing. If you are considering this, I suggest developing a budget for publishing and advertising costs. You are going to want to shop around and look at the different prices of POD publishers or printing companies.
Source by ezinearticles.com

Tuesday, 28 December 2010

Different Ways to Self-Publish

The problem with reading anything about self-publishing is that there's conflicting statements on almost any website and it's all written in so much jargon that the more you read the more confused you become. But I will cut through all the technical terms and publishing jargon and help you to understand the different opportunities open for you to self-publish your book.
There are 4 different ways to publish a book:
Traditional Publishing 
With traditional publishing there is no cost to the author. You can pitch your book to an agent or directly to a publisher to try and encourage them to publish your book for you.Currently only about 1 out of every 50,000 books submitted are successful. But if your book is accepted for publication it will probably be 18 months to 4 years before your book is in print and you will still be expected to market and promote your book yourself for a royalty payment of around 10% for every book sold. It can be 10% of the net amount, which is what the publisher actually sells the book for, or 10% of the price on the cover of the book.
Vanity Publishing
This is sometimes called Subsidy Self-Publishing but whatever you choose to call it, it means that you, the author, pay a vanity publisher to do all the work that a traditional publisher would have done. You do get paid higher royalties, usually from 25% to 40%, but it can still take quite a while before you break even, depending on how much you paid to have your book published in the first place.
POD Publishing
Print On Demand publishing lets you self-publish your book with minimum expense. POD books are individually printed when an order is placed which means no warehousing costs and this dramatically reduces production costs. But Print On Demand companies are usually only printers not publishers, although they can offer some publishing services. And so it's still up to the author to market and sell their own work.So before you approach a company, your manuscript must be what they call "copy ready". This means that your manuscript must be formatted correctly, all the necessary pages are included (e.g. copyright page, disclaimer page, etc) and you have a book cover ready for printing.
Self-Publishing
When you publish a book yourself you take on all the work that a traditional publisher would have done for you. This includes having your book printed, shipped, distributed and you also have to take care of all your own paperwork.
Which is best for you?
As we are dealing here with self-publishing, we'll only be discussing the latter 3 ways to publish a book, that is, Vanity, POD and Self-Publishing. Which of these ways you choose will depend on several different factors.Firstly your choice will depend on how much of the work you want to do yourself. If you just want to get your book published and then carry on with writing the next one, then you may opt for vanity publishing.On the other hand if you're a bit of a control freak and like to be in charge of the publishing process, then you may decide to go the whole self-publishing route yourself and deal with every company and every aspect of publishing personally.
Source by ezinearticles.com

Sunday, 26 December 2010

The Truth About Vanity Publishing

1.Sacrificial Quality
Most of these "self-publishing companies" do not require editing or professional design for your book. Often they will tell you to use a template because it's cheap, but beware: your book will look like it belongs in a series written by someone else. These companies have a reputation of "ripping off" authors (though most of the time the author just hasn't done their proper research) and several are undergoing lawsuits for a myriad of reasons. If you have a company name on your book that doesn't belong to you, you are at the mercy of that company's reputation. So research very carefully before giving your money to any vanity/subsidy publisher.
2.Royalties and Up Front Payments
These publishers will convince authors to use their services by claiming to be easier to use, offering more autonomy than traditional publishers and a ease-of-use that seems to be second to none under first inspection. However, if someone were to look a little bit closer, the great deal offered often looks a little less great the more it is studied. For example, in most cases:
•The author is responsible for format: typesetting, graphics and book cover design, either by themselves or by hiring someone to do it. If the vanity/subsidy publisher is asked to help with the task, there is an upfront fee, sometimes in the thousands of dollars for a fully custom format.
•The author is responsible for all edits, or for having someone edit their manuscript. Again, if the vanity/subsidy publishing house is brought on board, there is an upfront fee, in addition to the cost already cited for publication and distribution.
•Even if the author chooses to complete the formatting, editing and marketing all on their own, they are still required to give somewhere between 60% to 90% of their profits to the vanity/subsidy publisher, and resort to making a meager "royalty".
3.Who Really Owns the Rights?
Believe it or not, one of the biggest and most damaging mistakes that authors make when dealing with vanity/subsidy publishers is not knowing what they're getting into, and not carefully reading the terms of contract. Most authors believe at the end of the process, they will own the copyright, distribution rights and everything related to the printing of their book. Sadly, though, most subsidy publishing agreements will provide the copyright to the author, but give exclusive distribution rights to the publisher. That means that without careful consideration and negotiation on the part of the author, they are limited in how, when and where the book is distributed. Depending on the various agreements of the vanity/subsidy publisher with their distributors, the exposure of your book could be very limited. This also closes the door to a vanity/subsidy book being picked up by a major traditional publisher.
4.Bookstore Sales Won't Happen
Unless a vanity/subsidy publisher sets a book up properly, you can say goodbye to brick and mortar sales. Many of these publishers won't even promise these sales to you anymore, because they know their name is "red flagged" by major bookstore chains. In order for a book to be accepted by a brick and mortar store for stocking and to have the author in for a book signing, three criteria must be met:
•Wholesale discount A discount of a minimum of 45% must be given to the distributor. Most vanity/subsidy publishers offer 25% - 35%.
•Price point The book must fit within consumer guidelines for pricing. Vanity/subsidy publishers make money off the back end, especially "free" publishers. They mark the price of the book up (first they tell you that you set the price, then they say "within our guidelines") to make a profit on the print cost, then in order to meet the wholesale discount it must be marked up again so they don't lose money on the back-end. Example: I priced out my 120-page book, Financial Survival with a popular "free" vanity publisher and my minimum recommended price point was $16.95, a price no one except maybe my mother would pay.
•Returnability Here's where most vanity/subsidy publishers really fall short. In order to meet bookstore guidelines, the book must be labeled as returnable. One popular vanity publisher actually charges $800/year for this privilege and then destroys the books as they are returned instead of sending them on to you, the author, to resell.
Source by ezinearticles.com

Wednesday, 22 December 2010

Book Publishing Tips For the New Author

Before Contacting a Book Publisher
Proofread your book several times, and then hire a professional proofreader to read through it at least twice.  Also, spend some time on choosing a title for your book as well as chapter headings.  These are very important and will determine how well your book sells.  A book is often initially judged by its cover and its title.  People won't even consider buying it if the title does not captivate their interests.  Also, book readers will often scan the chapter headings to get an idea of the book's overall theme!
Know Your Book Publisher

One thing that's sure to get your manuscript rejected is to submit it without following the book publisher's required procedure.  You might feel that jumping ahead of everyone else or using non-traditional tactics to get your manuscript more exposure will boost your chances of getting published, but this is far from the truth.  The key to success with book publishing is to follow the publisher's rules precisely.  Find out what they require before submitting anything.  Some publishers require a synopsis and the title only at the start, while others require you to submit the entire manuscript.  Some prefer e-mail submissions while others prefer postal mail.  Each book publisher has a way of doing things, so you must find out what they require to even be noticed in the publishing world.  The Web has made this process easier because you can visit the publisher's website to find out their procedures.
Don't Rule Out Small Book Publishing Companies
Small publishing companies are sometimes easier to work with and might even help you get published faster.  A small company doesn't have to sift through a heavy volume of manuscripts like a more well-known publisher would.  Also, the publisher might be able to offer more one-on-one counseling for book promotions should they decide to publish your book.  Look for a book publisher that's willing to work with new authors and guide you through the entire process.
Use an Agent

An agent can help you get started on the road to getting published and save you much time and energy.  Some book publishers are more likely to consider publishing your book if you have an agent.  It shows you are serious about getting published.  An agent may also have contacts with publishers who are more likely to be interested in your type of writing. Some publishers work with only certain genres (such as specializing in children's books or self help books), while others may accept all types of writings.
Keep Contacts Personal
When e-mailing or mailing a query or manuscript, always address your letter to a particular contact person at the publishing company.  Don't just address it "To Whom It May Concern."  If you're not sure who to contact, call the company or view the contact list on the website to get a name and appropriate e-mail or mailing address.  This will ensure that your query will at least be delivered to a decision-making individual.
Make Your Query Brief and Interesting
Use words and statements that will spark interest with any editor.  Use excerpts from your book for illustration, but keep your query limited to one page or less.  Several paragraphs should do the trick.  Keep focused on the good points of your book, while also explaining if you had struggles with writing any portion of the book.  Book publishers will appreciate your honesty and willingness to change portions of the book (if asked) to make it a better read.
Be Patient
Please understand that in order to get published, you must demonstrate a certain amount of patience.  Book publishers must read through many manuscripts before choosing the ones they will promote.  That's why it takes so much time to get published. No matter what form of technology our society invents, publishers will still have to read through long manuscripts to find those "jewels" among so many writings.  Read all the information you can about how to publish a book to get great tips. There are many online resources to help you with the process.  Submit your query or your manuscript, and then wait patiently for an answer.  You might even start writing another book if you plan to continue as an author.
Source by ezinearticles.com

Sunday, 19 December 2010

How Publishers Choose Fiction Manuscripts For Print And Profit

Everyone has a story to tell, and common dream is to publish a book. With the avalanche of manuscript submissions the rules for acquiring books had to change. The publishing companies had to develop guidelines and redefine. To answer the problem, we have to find out how publishers choose fiction manuscripts for print and profit. The Authors would go through a rewrite replacing as many pages as necessary. According to R.R. Bowker Company (Cox 2000), 53,000 new book titles roll of the presses. Publishing houses print basically two types of books: fiction, non-fiction. Non-fiction books cover biographies, self-help, how to, travel, and myriad genres too many to list. I will report how fiction publishers compete for success in a fiction producing industry. For example, William D. Watkins, acquisitions editor of Broadman & Holman Publishing, reported in a 1998 writer’s conference that publishers of religious fiction seek their reading audience; 35-year-old women readers.
Selection Criteria
The Acquisitions Editor has the huge job of being proactive in the writing market place. Authors seek many publishers because they are experts in the field which they publish. These experts/publishers break down the company into departments of fiction and non-fiction, and then by genre. An acquisitions editor may find himself working in a department or genre and will be proactive in finding new authors, researching the marketplace, negotiating contracts and developing books.Cox also relates that the acquisitions editor is busy dealing with unsolicited manuscripts. This is a touchy area since not too many publishers want to risk the $10,000 to $18,000 it takes to publish book on an unknown or unpublished author. However, the very manuscripts they reject another company may accept and publish a best seller.Celebrity used to sell books (Marks, 1998) now the trend has changed. The large book publishing companies who used to award million dollar contracts can no longer afford to do so. Smarter acquisitions are necessary.The acquisitions editor must have a standard for selecting manuscripts and adhere to that strict set of rules. Finally, the manuscript must meet the standards of the publishing company. For example, Broadman and Holman Publishing Company does not want erotica or profanity and the Wilshire Publishing Company only wants stories that have characters overcoming insurmountable odds (Young 2000). According to McHugh, he might pitch author credentials, subject of book, the description of the work, marketing to targeted audience, finances and editorial development. If the acquisitions editor manages to sell the manuscript, the company must immediately begin a marketing plan. Early on, the publisher should satisfy questions of; who is the intended audience, where can we reach them, is the author willing to travel to sign the book, should the author travel, how much should the book cost, how many copies should we make? This committee of reviewers will have as much pull as the acquisitions editor as they share responsibility on book acceptance. This author managed to have a manuscript accepted by an acquisitions editor pending on the outcome of the review committee. The committee voted not to accept the manuscript. During the acquisitions process, the editor will rarely contact the author and may reject the manuscript without giving reason. One frustrating mistakes new authors make is Point of View (POV). Abusing POV in a story causes confusion for the reader.While still twenty yards from the clearing, John could make out Marta and another man carrying a pot.
John was fuming, barely in control. John shouted before changing positions.Release, Marta and you won’t get hurt,” John yelled, sounding like a scene from bad movie. John was fuming, barely in control. John shouted before changing positions. Author Responsibility Fewer authors actually submitted stories. Publishers could pick and choose as they sought out new authors. The publishing companies had to change its vision of seeking authors to filtering through the piles of endless manuscript submissions. The publishers have developed strict submission guidelines that put the author in a position to be editor and publicist just to get a query letter read.
Acquisition
Today, manuscripts end up in one of three piles; review later, discard, and review immediately. Some authors haphazardly send whole manuscripts, completely disregarding the publishers’ needs. The authors have researched the name and mailing address of the acquisitions editor, they have submitted their manuscript in accordance with the publisher policy. The discard pile is not normally a heap of worthless manuscripts. This pile consists of manuscripts that do not meet the needs of the publisher. This pile is reserved for several different authors. One set of authors may have pitched the book at a writer’s conference and won the confidence of the editor after a face-to-face meeting. This process may sound cruel and inhumane, leaving many authors run screaming in frustration. The preceding paragraph assures that the publisher assumes the risk of manuscript selection. The manuscript is only as successful as the marketing professionalism of a publishing company and the ability of the author. Not a productive ingredient to the success of a book.
New publishing companies emerge monthly to rival and steal business from corporate giants. Thier practice of prevention and quality control work hand in hand toward successful book publishing.
Source by ezinearticles.com

Friday, 17 December 2010

Questions to Ask a Potential Publisher

1)Will an editor be assigned to me? This would be important to ask especially of a small publisher that might not have a large staff. Personally speaking, I was not assigned an editor for my first novel, and had to arrange that for myself at my own expense. Find out if your publisher has editors on staff to assist the production of your book.
2)Do you have a marketing budget for new authors? Regardless of the size of the publisher, there is only so much marketing money to go around. With larger houses, you may find there is uneven distribution which favors bestsellers and strong bets. Smaller publishers often put the onus on the author to self-promote. It would behoove you to ask, if only to gauge what you can get from the publisher in terms of advertising and promotional benefits.
3)Where are your books distributed? Are the books distributed through large vendors like Ingrams and Baker and Taylor? Does the publisher have a relationship with chain and independent bookstores? Can the books be found on Amazon.com, BN.com, and the major book sites? More importantly, can one buy books directly from the publisher via its website? You may laugh, but my first publisher decided not to rebuild its site after being hit with a virus, preferring to let Amazon.com do the selling. This was a sure sign of bad things to come, and eventually they did fold.
4)What is the procedure for ordering books for a signing/conference? Will a bookstore have difficulty ordering books for a store event or related conference? Some publishers do encounter problems with stores, particularly if the publisher uses Print On Demand services, which not all stores recognize. If you are responsible for ordering your own books directly, and this is common with small publishers, find out what you would need to do and what author discount you get.
5)Do you have a presence at book festivals/conferences? Does the romance publisher you want to sign with have a presence at Romantic Times and RWA conferences? Does the sci-fi fantasy publisher you like attend regular conventions? Does the publisher attend Book Expo America? Granted, a publisher may not be able to afford every expo on the calendar, but it is good to know how much self-promotion the company does on its own in order to build its brand.
6)Will you assist me in exploiting my subsidiary rights? Check your contract to see which subsidiary rights remain yours. With smaller publishers, you may still retain film/TV, audio book, and foreign language rights to your work, while larger publishers may hold onto everything. If you do maintain some rights, ask your publisher if they assist authors in finding outlets to exploit those rights, or if they at least can point you in the right direction.
If you find a publisher is not willing to divulge answers to every question asked, do not necessarily take it as rebuff. Some publishers may not be able to reveal such information, and a reputable publisher will do his/her best to offer as much information as allowed to help you with a final decision. Be judicious when preparing to accept a contract, and know that the relationship you have with your publisher can shape the future of your writing career
Source by ezinearticles.com

Saturday, 11 December 2010

How to Be a Self-Publishing Millionaire

•Be realistic about your initial print run. Don't be too ambitious and be saddled with lots of unsalable stock. But don't underestimate popularity either. Extra print runs frequently mean higher costs than a larger initial print run.
•Have readers finance your printing costs by obtaining orders before you print your book, even before you research and write it. Legally, you are not allowed to offer anything for sale unless adequate supplies are available. So be careful how you word your advertisement or direct mail copy. A 'pre-publication' offer is usually acceptable. Offering your book this way has other benefits, including allowing you to test the market for your book and to test the optimum price where the product is offered at different prices and response rates and profits compared. If results aren't satisfactory, you can issue refunds.
•Some writers simply do not have a head for business. If this sounds like you, have someone else concentrate on publishing and marketing your products while you devote time to writing.
•Be careful about pricing. What you charge will affect your advertising strategy and vice versa.
•Consider various printing and publishing options. Desktop publishing produces a quality look and can be introduced to most computers. For binding your products, consider the many options from saddle-stitching (basically stapling), to comb binding and heat binding (both need special equipment).
MARKETING
The most common marketing methods employed by self-publishers are direct marketing (mail order) and direct mail.Direct marketing means advertising your product in appropriate publications, using classified or display advertisements or a combination of both.Direct mail means offering your products by post, usually to prospects identified from mailing lists. These are available from various sources including competitors, other mail order and direct mail specialists and mailing list brokers.Numerous books are available to explain the basics of marketing by mail order and direct mail. Other ways to market your products.
•Press Release. A simple letter providing information about you, your book and what benefits it has for readers can generate hundreds of sales through appropriate sources. One Canadian publisher reports tens of thousands of sales for two books promoted by press release through international newspapers and magazines. Copies should also be sent to television and radio stations local and national.
•Through bookshops. This can mean negotiating wholesale terms through major outlets or offering copies on a 'sale or return' basis through independent retailers. Increase profits by holding autograph parties in larger bookshops.
•Write a course about self-publishing or organise classes, seminars and lectures. Offer your book to students and participants.
•Write articles and readers' letters about your book or its subject. Alternatively, write about something else in return for a mention for your book.
•Where appropriate, market your book through schools, colleges, book clubs, local history groups, or other appropriate organisations.
Source by ezinearticles.com

Wednesday, 8 December 2010

Alternatives to Major Publishers

Many authors dream, as well as work very hard, to get a book published. The problem is there are many more hopeful writers than available slots in the few major publishing firms. The number of major firms has shrunk over the years as one merges with another. Finally major publishers prefer going with authors whose names already trigger the attention of the public. What then should a writer do who wants to be published and have a book to market? Various alternatives exist to trying to go through a major publishing company: small-press companies; DIY, do it yourself; or independent publishers. The first step in marketing a book is for it to be published.According to various sources on the Internet, only six to eight major large publishing corporations now exist, if their subsidiaries are not counted separately. However, Publishers Weekly estimates that more than 7,000 new publishers form each year, giving writers options for seeing their books in print.Small-press companies don't have the funding to pay large, or sometimes any, advances, but according to Judith Rosen in September 2006 The Writer, they can deliver big books. A small-press can be an alternative to the frustrations of a major company or can be a stepping stone to a large corporate house.Independent presses don't accept everything from fiction to non-fiction, from science fiction to science, from mystery to romance. They usually specialize in rather narrow areas. But one publisher or more covers every genre and area of publishing. One place to find small presses is through the membership of The Small Press Center for Independent Publishing. Another is page 52 of The Writer, September 2006.Robert S. Nahas, in his book How to Get a Book Published states that a decade ago, self-publishing (or DIY) was viewed as a joke, and many people considered self-published authors were not really published authors. He goes on to write, "... but today there is a much different climate ... As more and more self-published authors have begun to reap impressive, and sometimes staggering, sales over the past seven or eight years, the world has begun to take notice of the amazing successes." Note that he is not speaking of "Vanity Publishing," but of works that have been professionally prepared with thorough editing and formatting.Another type of publishing is electronic publishing, whether as DIY or through an electronic publishing company. Although books on line didn't become the replacement for hard copy books as predicted in the past, they are starting to become more popular as time passes.As with any business venture, a writer needs to research any company he or she considers working with. All should be careful of scams, but anyone willing to write and prepare a well-written manuscript has more opportunities than ever to take the first step toward marketing a book by being able to have it published.
Source by ezinearticles.com

Monday, 6 December 2010

Potential to Make Money As an Author

This article is going to cover income potential via traditional publishing. So for all of you out there wanting to write and publish a book this article is for you. Before you can be a best-selling author you need to get your book into the hands of a traditional publisher and then have that publisher actually publish your book. Publishers are in the business to make money not to satisfy egos of authors. The most important thing to a traditional publisher is the number of books they can sell. Another important thing a publisher wants is to sign authors that have many more books inside them that they can later publish. In the old days publishers knew it was going to take three books to break an author and were willing to invest time and money in a new author. They knew they would lose money on the first two books but then make it all back plus their profit on the third book. Well, publishers want to make money on the first book and make money on the next two as well. The first book has to be profitable and it has to be profitable in the first 21-90 days or the publisher will lose interest and move on to the next book in the publishing queue. Now without a selling platform established in advance your chances of signing a lucrative book deal are practically zero. Did you know that 95% of all traditionally published books sell less than 500 copies? Can you really live off of the royalties on the sale of 500 books? Of course not. Not only that but if you only sell 500 copies of your book you will receive no royalties at all. That's because royalties are only paid after the publisher recoups their production costs. Those costs include: the advance, editing, interior and exterior layout, etc. Congratulations, John Doe Publisher is going to publish your book. You will be paid a $2500 advance and you will receive an 8% royalty on all books that are sold. John Doe Publisher will own the copyright, publishing and distribution rights of your book. Well, you'll be paid the $2500 advance and your book will go into production. 
  1. Editing- These costs vary depending on how much editing you need. My guess is that all books published at the big publishing houses are going to put your book through comprehensive editing - plot, character development, continuity, grammar, spelling, etc. Costs for this service are between $.10 and $.20 per word. If you've written a 70,000 word book then editing will cost $7,000-$14,000.
  2. Interior Layout- this is how your book will look inside. All the formatting and laying out of the text takes place at this stage of production. The process of preparing your text for print will cost $500 - $1,000.
  3. Cover Design - A professionally designed cover is extremely important for the success of any book. Cover design will cost $500 - $1,000.
If the wholesale price is $5.00 then to break even requires sales of 26,250 - 46,250 books! Remember that 95% of traditionally published books sell less than 500 copies. Even if you take an average of the revenue reported by the traditional publishers and using an average sales price of $10.00 per book, divide that by the total books published this results in an average number of sales of about 7,500 books per title.

Source by ezinearticles.com

Friday, 3 December 2010

Pay Per Click Success Secrets

1. Give up too quickly. Many studies reveal that most Adwords advertisers are failure because they give up too quickly.
2. Lack of the strategy planning. It is obviously that planning is a key success factor for all kinds of business. It will help you to minimize redo and undo tasks. Also, it will help you to settle your own direction. Most Adwords advertisers should plan their strategies, budget, and their action in the PPC online advertising game, but they do not.
3. Lack of creativity. The internet marketing and PPC online advertising is an art, not pure science. All Adwords advertisers should come up with their ideas, creative and new strategies for testing their PPC advertising campaigns all the time. Otherwise, they will fail and can not win this game.
4. Lack of systematically testing system. In the internet marketing, particularly in PPC online advertising world, you must test everything in the systematic way, which you can test. In the Adwords advertising, you should test: (1) keywords (2) ad-copy (3) landing page (4) campaign management and organization and (5) other things, of which you can think. Most failed advertisers do not test in the systematic way and some of them do not test anything.
5. Lack of well-understand in the market and people. There is no doubt that the more you understand your market and people, the more opportunities to earn money on the internet you have. You have to put yourself into the customer's shoes. You have to think like customers. Most Adwords advertisers fail to do this. They are rush to set up their PPC advertising campaigns with their mind and hope that they will generate a lot of money for them without any additional actions. They are wrong!
6. Lack of well monitor, tracking and evaluation system. In the PPC, other keys to your success are: (1) monitoring your campaigns, keywords, ad-copy and landing page (2) tracking the sales, keywords, conversion rate and cost, and (3) evaluate the high performance campaign, ad-group, keywords and landing page. Most of advertisers can not do these systematically. They wait and guess for their monitoring, tracking and evaluation!
7. Lack of consistency. This is a really important factor to your success in any kinds of business in the world. Many researches reveal that most successful entrepreneurs love what they do and they do their works consistency and continuously. On the other hand, other entrepreneurs can not achieve this. They give up and do not do their work consistency when they do not see big money and big results in short term, like weeks, months. That is another reason why they fail.
8. Lack of keyword bidding strategy. This strategy is one of the most significant strategies in the PPC online advertising. The golden rule of winning this game is to avoid the bidding war! Most new and failed advertisers have not the keyword bidding strategy. Without the bidding strategy, there is no any effectiveness at all!
9. Lack of well-organize campaign. Well, many researches reveal that managing and organizing are two of the best behaviours for advertisers to do for building their highly relevancy and successful PPC advertising campaign, particularly Adwords. With the well-organize, it is easier for advertiser to run and grow their relevancy PPC advertising campaigns.
10. Lack of niche profitable and negative keywords. The PPC online advertising is similar to the keyword auction game. With this sense, keywords will become the first critical factor for success and winning the PPC advertising game. Without niche profitable and negative keywords, you are losing your own money. This reveals that keyword research is one of the most important processes to success in PPC online advertising. Most people fail with their effective keyword research.
11. Write the poor and unattractive ad-copy. Without the attractive and eye-catching ad-copy, you can drive visitors to your landing page through PPC online advertising. Your click through rate (CTR) will be definitely low. Most advertisers are failed to write the powerful and attractive ad-copy. There are a few basic rules for writing the ad-copy in PPC online Advertising, which are to: (1) include the keywords in your title of ad-copy (2) address the benefits of your products to your ad-copy and (3) test various strategies for writing your ad-copy.
12. Drive visitors to the poor landing page with low conversion rate. The conversion rate is the best critical factor for all advertisers to concern and test heavily. Without high conversion rate, you can not turn your visitors into customers and earn big money on the internet; even you have a lot of traffic. There are many guidelines of how to build a high conversion rate landing page on the internet. However, one of the most critical factors for your landing page is "headline". You have a several seconds to load your website and grab your visitors' attention with your title.
13. Lack of secrets weapon software. With the appropriate software, it is easier for you to manage, monitor, track and evaluate your PPC advertising campaigns. There are many kind of secrets weapon software you must have for your own PPC online advertising if you do not want to fail: (1) keyword research tools (2) keyword bidding software (3) campaign management software (if you are running multiple campaigns in multiple search engines) (4) monitor and tracking software and (5) spy competitors software. Most advertisers do not invest on those tools. They believe that they can do everything by themselves and free tools. Many researches show that those paid tools can help advertisers a lot in term of effective researching, managing, monitoring, tracking and evalution.
14. Can not stay on top in the trend of PPC online advertising. There are many changes rapidly in the world of PPC online advertising. Most advertisers are tired of staying on top in the trend and do not want to keep updated the technology. Those are reasons why they are failed in the PPC online advertising world. Current technologies or solutions can not solve tomorrow problems in some situations!
15. Focus on only one PPC search engine. Many advertisers are only focus on one PPC search engine at a time. Obviously, if you want to drive more traffic to your website and earn huge of money on the internet and do not want to fail in PPC online advertising, it is a great idea to run multiple PPC search engines at a time. You can test keywords, ad-copy, landing page across those engines as well.

Source by ezinearticles.com

Wednesday, 1 December 2010

Why Internet Publishing is Better

More reasons why internet publishing is better (for authors) If you ask most busy authors, they will agree on one thing. They want to get published. They want a publisher. 'The publisher' will get the book to the public and the author will get rich.One, the publisher doesn't select 'the best'. 
To do that, he would have to read all the submissions. No publisher has the time - or the inclination - to plough through a pile of manuscripts, many of which, let's face it, may be pretty dire, or even unreadable. So, if he has any money or history in the trade, the publisher will hire a bevy of young people, many straight from University, to take the uncongenial task of scrutinising submissions. Faced by a mountain of modern murder mysteries and chick lit romance, they won't have any standards to work by. They might assess your submission in terms of George Elliot, Joseph Conrad or - even - Martin Amis, but they will have no idea what people these days really enjoy reading.In the first place, this means agents.Other agents will tell them about people they don't have the time to take on. People who work in the agency will have cousins and old pals from college who have written novels. That's easily a big enough pool to find new books from.Then all the agent has to do is ring his pal at the publishers. The publisher is happy because he has someone telling him that the selection process has been done (elsewhere) and a great new book was selected. The publisher tends to say yes. Bingo, a new author.Every author who has every tried to sell a book will be able to tell you stories about the one publisher who said a book was 'too long' and the next publisher who said it was 'too short'. About the one agent who said the manuscript 'didn't have enough description' and the next one who said it was 'too flowery, overflowing with adjectives'. Which would cure the problem? It's like that with publishers. If the guy still turns it down, you've now got a manuscript with stripped down dialogue but overflowing language. You go to http://www.Lulu.com/ and load your manuscript onto their computer. It is a real book. You can carry on hawking your wares around publishers and agents if you choose, but meanwhile there's a definitive version - the one you like, without tinkering and other people's amendments - available to readers, direct from the internet, (and you can pay to have the thing put into the Amazon list, so people can order it through an on-line bookshop, just like it was a real book). It is a real book.Meanwhile, as an aspiring author, you can carry on your struggle - like we all do. At the same time, you're a published author. You're being interviewed on local radio and picked up by your local newspaper. Then some guys saw what they were doing and wondered if they themselves could go out and find new books, arrange the printing and even distribution to bookshops. For two hundred years they've dominated the world of books and dictated to the public what they can and can't read. A new generation of authors are soon going to appreciate that they don't need these dinosaurs. They can publish their own books and make them available on the internet. They will be writers but they'll also be publishers.Publishers of their own work, of course. It will be a better world, for authors. Authors will finally come to their senses and realise that hocking their future to people who merely arrange printing and distribution is not a good bargain. Authors tend to think that 'all they need' is to get a publisher. 
And if the next book they write doesn't sell well, they will be dropped, almost as fast as they were signed up. Then they become an author with a past, someone who has been published, but not been successful. 
Source by ezinearticles.com